July 1st 2025

Behind the Seams: The Challenges and Joys of Handmade Fashion

In Italy, fashion has deep cultural roots in high-quality craftsmanship and artisan design. Although there are places in Florence where you can purchase mass-produced pieces, Ilaria wanted her collection to reflect Italy’s values, creating one-of-a-kind pieces all handmade with meticulous attention to design and details.

Ilaria began her journey opening Essere Atelier on July 30, 1977, after working for different design houses. She fell in love with creating her own designs and collections, showcasing her values and philosophy through her work. Starting from scratch, she is involved in every step of the process, from finding inspiration for the design, cutting the pieces, and assembling everything together, to finally seeing her customers fall in love with her latest creations.

The Joys of Handmade Fashion

·       Unique Stories: Every piece has a story, from its design to the final product.

·       Personal Connections: Each piece can be uniquely tailored to you, from the size to the fabric, building meaningful connections with people who value handmade fashion.

·       Sustainability: Handmade fashion allows for slow production, helping reduce waste and promote mindful consumption.

The Challenges of Handmade Fashion

·       Time-Intensive: Each piece requires patience and precision, meaning it takes longer to complete compared to mass manufacturing.

·       Material Sourcing: It can be difficult to find high-quality fabrics that meet sustainability standards, especially when materials are not sourced in bulk.

·       Educating Customers: In a fast-fashion world, people may not always recognize the value and cost of handmade clothing. Educating customers about how this supports Italian artisan culture is essential.

Handmade fashion may come with challenges, but it is also deeply rewarding. At Essere Atelier, each garment is a entirely handmade with love, reflecting the values of Italian craftsmanship and the joy of creating something truly special. By choosing handmade fashion, you are not only investing in a unique piece but also supporting a tradition that celebrates artistry, sustainability, and individuality.

Explore our collection and discover the beauty of handmade fashion, designed to make you feel truly extraordinary.

View the collection

Essere Atelier: Authentic Florentine Fashion

May 27, 2025

Florence: A City of Timeless Fashion

Florence’s streets are alive with individuality, showcasing a blend of tradition and modernity. Unlike trend-driven fashion capitals, Florence’s style reflects its rich cultural heritage and Renaissance artistry, offering a timeless yet creative approach to fashion.

Classic Elegance Meets Modern Flair

Older generations emphasize sophistication with tailored coats, trousers, and layered outfits. This classic Italian tailoring combines elegance with a touch of modernity, reflecting Florence’s commitment to quality and craftsmanship.

Youthful Creativity and Casual Chic

Younger Florentines experiment with patterns and styles, from light linens in Mediterranean tones to casual-chic looks with loafers and jeans. Their outfits embody creativity while staying rooted in Florence’s fashion culture.

Essere Atelier: Wearable Stories

Essere Atelier captures Florence’s essence with garments inspired by the city’s streets. Each piece blends traditional craftsmanship with luxurious textures, designed for those who see their wardrobe as a reflection of their story.

Carry Florence With You

By choosing Essere Atelier, you’re not just wearing clothes you’re embracing the timeless artistry and cultural heritage of Florence.

Explore more